M-Hero Automotive Technology Co., Ltd. (Chinese: 东风汽车集团股份有限公司猛士汽车科技公司), commonly known as M-Hero, is a Chinese state-owned subsidiary of Dongfeng Motor Corporation specializing in high-performance luxury off-road electric vehicles. The brand name "Mengshi" (猛士) is inherited from Dongfeng's military vehicle line. M-Hero focuses on producing advanced electric vehicles (EVs) and extended-range electric vehicles (EREVs) for the consumer market.
History
M-Hero was established in 2022 as a subsidiary of Dongfeng Motor Group (DFG), a listed company under the larger Dongfeng Motor Corporation (DFM). While M-Hero operates in the consumer automotive sector, Dongfeng Mengshi (东风猛士), a separate entity under DFM, focuses on military vehicle production. The distinction between the two brands lies in their parent companies and market focus, with DFM's military operations being largely classified.
In 2023, M-Hero unveiled its first production model, the M-Hero 917, a full-size luxury off-road SUV available in both EV and EREV configurations. The vehicle boasts over 1,000 horsepower and a range of 505 kilometers (314 miles), positioning it as a high-performance competitor in the luxury EV market.
Products
M-Hero's product lineup focuses on high-performance luxury off-road vehicles. Key models include:
Current models
- M-Hero 917 (2023–present), full-size luxury SUV, BEV/EREV
- M-Hero M-Hunter (2024–present), full-size ROV, BEV/EREV
Upcoming models
- M-Hero M800 (to commence), full-size SUV, BEV/EREV
References
